Let’s Get the Word Out!
With over 30 years of marketing experience, one thing remains constant – marketing is an ongoing process. And while marketing distribution channels have evolved and technology allows a broader reach through a variety of media, it is essential to evaluate your overall marketing strategy. Your business is unique and your strategy should reflect the most effective ways to reach out to current and prospective customers.
All of your marketing materials should provide a consistent image (brand recognition) and include your contact information to make it easy for customers to find you. While we generally see websites include links to social media pages such as Facebook and LinkedIn, we are always surprised to see social media pages do not have the business’ website, phone and/or email address listed! The point is to make it easy for customers to find you!
So let’s talk! In addition to building you an awesome website, we can help with your overall marketing strategy. By coordinating your marketing with your website, we can ensure a consistent image.
Email Campaigns
Stay in touch with your customers! Email clients such as Constant Contact, Vertical Response, MailChimp and others are an easy way to send professional newsletters and announcements for products, services, events, specials and sales promotions. We can set up your account, design your templates to compliment your brand and add your signup form to your website to capture new contacts.
We can help manage your contact lists and special segments for target marketing. Once your account is setup, just send us your content and we will handle the rest!
Service providers should consider sending a Welcome Email to new clients, providing a personal touch as your build your client base.
Are you a vender/exhibitor at conferences or trade shows? We can easily upload and segment the conference attendee list for your Pre and Post Conference Email highlighting your services.
Social Media
We can assist in setting up your business accounts for you and linking them to your website. It goes without saying that you should separate your personal and business social media – customers are just not interested in viewing all those photos of your kids or your cats or your latest vacation! We will ensure your social media includes your contact information and links to your website.
Yes, your social media and your website are meant to complement each other. When a potential customer hears about you, they will do an online search to check you out. We do it all the time and you would be surprised how many business only have a Facebook page! No website to highlight their services and give more information about their business! And remember, you can control your website’s layout and design, but you can’t control how Facebook presents your image. Facebook engages your customers, your website informs them. To be effective, you should use both!
Online Directory Registration
In addition to ensuring you are registered with the major search engines and setting up your profile, we can also register you for industry specific directories such as Open Table and Trip Advisor for the restaurant industry or HealthProfs for practitioners.
Collateral Design
Marketing collateral includes all of your printed materials from business cards, brochures, menus, client forms and more. In our digital world, we often forget that printed materials are important to have. People still like something they can hold in their hands or if they need to gather information to bring to their company decision maker. Even if your business is strictly online, including collateral as a printable pdf on your site gives your customers the option of a tangible piece of marketing material to use and share.
Download the Brochure here.
Let us review your client forms and handouts for consistency and design. We will ensure each includes your logo, name, tagline and contact information to turn all your materials into an additional professionally designed marketing piece.
The best compliment we can receive is a referral from you!